The animal welfare label was created with four NGOs and several distributors to provide information to consumers on how animals are produced and slaughtered and the level of animal welfare when they buy their meat. “In France, we have 80% of broilers which are raised in industrial buildings, we have about 95% of pigs which are also raised in an intensive system. So we can see that this information is not necessarily known to consumers and they have trouble finding their way around the heaps of labels.“, explains Agathe Gignoux, public affairs manager at CIWF France.
This label provides information on the production method and the level of animal welfare. For example, there is level A, the upper level, “tree-lined course”. Then there is level B, “this is level good”. “These two levels give access to the outdoors. Then the C level: pretty good. So these first three levels are qualitative levels that provide significant guarantees in terms of animal welfare.“, develops Agathe Gignoux.
In total, there are 230 criteria on the animal welfare label. “Some concern the parents, that is to say the parents of the chickens, then the hatcheries, that is to say where the chicks are born, then the rearing part, then the transport part when they are going to be transported to the slaughterhouse and then to the slaughterhouse“, specifies the public affairs manager at CIWF France.