Video length: 3 min.
We like to pamper them and offer them the best, including to feed them: in France, one in two families owns a pet, with an average budget for a dog of 800 euros per year just for food. 800,000 tonnes of kibble are sold each year.
Ask your dog if he likes dry food. First prize, brilliant, or premium, it doesn’t matter: he will always answer yes. Every year, 800,000 tonnes of kibble end up in the stomachs of our pets. A lucrative market for brands that promise a complete nutritional contribution, and practical tailor-made for masters.
So kibble is the easy way out for pet owners, but what does it really contain? Additives, fats, carbohydrates: as with human processed food, there are good and bad. The marketing is effective, but the very principle of the kibble is a heresy for some nutritionists. Djésia Arnone advocates raw meat for our domestic carnivores. To compete in the sector, manufacturers are doubling down on ideas, such as using insect larvae, which are full of interesting nutrients.