Video length: 3 min.
Anne-Cathrin Schönrock had the idea of recovering the hair of dogs often thrown in the trash to make clothes. In Germany, it has many donors, and could soon launch industrial production.
Dog hair most often ends up encrusted in sofas, rugs, or in the trash. A huge waste, according to the German Anne-Cathrin Schönrock, who sees in dog wool the next fashionable fiber. She collects dog hair from its owner and makes it into clothes. She is wearing a vest made from “chien-gora”, “up to 80% warmer than sheep’s wool“. She created a start-up a year ago: her supply chain is already well in place with hundreds of donors. The goal this year is to collect a ton of raw material to start production. industrial.
Dog hair of all colors is washed, sorted, treated, to make high-end clothes. It takes 120 euros for a hat or a scarf. The price to pay, according to the founder, for local production that respects the environment and workers. The “chien-gora” ball of yarn is sold for 30 euros in a shop in Berlin (Germany). All that remains is to convince the customers. Anne-Cathrin Schönrock estimates that we could eventually recover more than 500 tonnes of hair each year in Europe.